How Google is killing independent sites like ours

And why you shouldn’t trust product recommendations from big media publishers ranking at the top of Google

Author

Gisele Navarro
February 19, 2024

Sorry, this has been the only newsletter I have sent out since moving to the new site design for HouseFresh.com - we have been super busy with updates and new air purifier reviews.

You were happy to join our newsletter to hear more from us occasionally, so I wanted to share with you a post we just published today: https://housefresh.com/david-vs-digital-goliaths/

In a bid to replace falling ad revenue, big media publishers are inundating the web with bad product recommendations you can’t trust.

Google is killing independent sites like ours through inaction.

It’s not an easy thing to talk about, but we felt we had no choice. If things don’t change, it’s unlikely that HouseFresh will be around in the long run.

Feel free to reply to this email with any thoughts you have.

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