How to spot bad product recommendations

Issue 01 of Don't Be Duped from HouseFresh

The story behind our most critical review

Over a year ago, we published a review that nearly cost us our business.

How to find helpful content in a sea of made-for-Google BS

Seven actionable tips to help you find helpful content at a time when Google's search results are chock-full of spammy junk.

Wildfire smoke, long COVID and Google rankings

You thought we forgot we had a newsletter, didn't you? Forgive our lack of emails, we've been stretching ourselves too thin and something had to give.

PC fan air purifiers, gas stove emissions and Google's AI problem

A DIY air purifier powered by PC fans made its way to our leaderboard. Exciting times.

If HouseFresh disappears from Google results, does it still exist?

Last February, we sounded the alarm about independent publishers being demoted on Google to give way to big media sites. Here is an update on what happened since then.

WHO guidelines, enshittification and wildfires across America

Only seven countries meet WHO air quality guidelines, and we are not even shocked.

AirDoctor, Honeywell and climate change across America

How Google is killing independent sites like ours

And why you shouldn’t trust product recommendations from big media publishers ranking at the top of Google