The story behind our most critical review

Running HouseFresh has been an uphill battle, especially over the past two years.

You likely joined our newsletter after reading our article about how Google is killing independent sites like ours, or perhaps you subscribed after reading this update to the story, where we shared that the algorithm had decimated our website.

What you probably don’t know is that while all this was happening, we were dealing with a much greater threat to our business in the form of an air purifier manufacturer who wasn’t happy with our critical review of their product.

First, we had to fight for independent websites like ours to still show up on Google.

Then, we had to fight to keep our critical product reviews online.

Today, I can finally share the story behind the air purifier review that nearly cost us our business.

The video also touches on the topic of ‘listicle’ product reviews, designed to sell you products that will earn the writer high affiliate commissions.

If you don’t want to watch the full thing, I highly recommend skipping to this section, where Linus shares practical tips on how to identify a real review.

Feel free to reply to this email with any thoughts you may have.

-Danny